2022 DealerRater SC Dealer of Year

February 3rd, 2022 by

 Kia Country of Charleston has been awarded a 2022 Dealer of the Year Award in South Carolina by DealerRater, a leading review and reputation management platform and company of Cars.com Inc. (NYSE: CARS.) Dealerships across the U.S. and Canada are evaluated first-hand by shoppers and report best-in-class in customer service, quality of work, friendliness, pricing, and overall experience.


“I am immensely proud of our staff for the team effort it took to achieve this award in a current difficult and competitive environment. Further, winning the award for the seventh time is an incredible accomplishment.  We aren’t perfect but getting better every day is one of our goals. We know customers have many choices and this demonstrates how we continually strive to rise above our competition,” said Steve Appelbaum, General Manager.

Top-reviewed dealers engage in digital-first services
Home delivery and virtual appointments were powerful drivers of positive reviews. Winning dealers who offered these services scored on average a 97% positive review rate, nearly 5 percentage points higher than dealers without. The Dealer of the Year Awards indicates the value car shoppers place on dealers’ adaptability to provide the very best service even when the industry is challenged by inventory shortages and increased car prices.

Successful dealers engage with customers
The digital engagement of employees at dealerships proved especially critical this past year as car shoppers conducted the bulk of their research and vehicle purchases online. Award-winning dealers on average responded to customer reviews over five times more frequently than non-winning dealers. Dealers that go above and beyond traditionally respond within 24 hours.

“DealerRater.com experienced record consumer review volume in 2021 – more than 1.1 million. They’ve stepped up in a big way to meet consumer needs with outstanding service, and Kia Country of Charleston stood out among its peers,” said DealerRater General Manager Jamie Oldershaw. “It is imperative, not just during challenging times, but also when our industry returns to normal to deliver above and beyond customer experiences to car shoppers and Kia Country of Charleston provided superior customer service in 2021.”