Women’s World Car of the Year

March 21st, 2023 by

The Kia Niro has been named the 2023 Women’s World Car of the Year (WWCOTY). The car earned “Urban Car of the Year” from WWCOTY earlier this year. At the event, the panel recognized the Niro as the “Supreme Winner”.

The Niro beat out five other category winners and impressed the judges with its state-of-the-art electrified powertrain options. The Niro crossover SUV is the only vehicle on the market available with three different electrified propulsion options. The Niro is available as a hybrid, plug-in hybrid, and EV.

“We are honored to be recognized by the journalists who make up the Women’s World Car of the Year Awards association,” COO and EVP of Kia America, Steven Center said. “The Niro offers the total package for car shoppers looking for a vehicle with its attractive styling, practical interior, desirable technology, and incredible value.”

Women Vote Niro 2023 Car of the Year

The Women’s World Car of the Year was created in 2009 by automotive journalist Sandy Myhre and is comprised exclusively of women. The winner was determined by testing and evaluating 59 vehicles. They used factors that potential buyers consider when making a vehicle purchase. Some of those factors are:

  • Safety
  • Quality
  • Value
  • Design
  • Performance
  • Environmental impact

“When I first saw the Niro, I was struck by its design. Kia has checked all the boxes and I appreciate that it offers different powertrains to address the varying needs of buyers from continent to the continent”, said Marta García, Executive President, of Women’s World Car of the Year. “The Kia Niro is a worthy winner of the women’s World Car of the year. It’s comfortable with advanced safety features and it’s practical – it’s one of those vehicles that can easily fit into one’s lifestyle.”

Learn more

Kia Country of Charleston is extremely proud of this award and we’re excited to see the Niro gain more commendation.

If you would like to learn more about Niro or schedule a test drive, contact us at 843.573.2300 or complete the form below.

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