DRIVE WISE: Kia Autonomous Driving Technologies

February 9th, 2016 by

Last month, Kia introduced DRIVE WISE, a sub-brand to for its future Advanced Driver Systems (ADAS). Kia plans to manufacture partially-autonomous cars by 2020 and fully-autonomous vehicles by 2030. Kia introduced its intelligent safety technologies at the 2016 Consumer Electronics Show.


These advanced technologies aim to provide driver assistance by anticipating and reacting to changing road conditions and hazards. DRIVE WISE technologies will improve safety. Those displayed at CES 2016 include:

DriveWise Logo

• Highway Autonomous Driving (HAD)
• Urban Autonomous Driving (UAD)
• Preceding Vehicle Following (PVF)
• Emergency Stop System (ESS)
• Traffic Jam Assist (TJA)
• Autonomous Valet Parking

DRIVE WISE technologies will also utilize Human Machine Interface (HMI) functions such as gesture control, fingerprint sensors and smart-device connectivity to facilitate communication between the driver and car. HMI automatically recognizes individual driver preferences based on a fingerprint or smart watch settings including music, climate control and more.
The state of Nevada has granted Kia a special license to test its new technologies on public roads. The Kia Soul EV is being used as a testbed for the next-generation of DRIVE WISE technologies.

Kia Motors introduces new ‘DRIVE WISE’ sub-brand for autonomous driving technologies

Kia Motors introduces new ‘DRIVE WISE’ sub-brand for autonomous driving technologies

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