Kia Announces New Basketball Partnerships

October 30th, 2017 by

Kia Motors America, Inc. has announced a new multiyear marketing partnership extension across the National Basketball Association (NBA), WNBA and the NBA G League.  Kia will continue to serve as the Official Automotive Partner across the three leagues, and become more involved with the NBA Draft as an associate partner. Kia will remain the title partner of key on-court platforms, including Kia NBA Tip-Off, Kia NBA All-Star MVP and the Kia NBA Performance Awards (MVP, Defensive Player of the Year, Most Improved Player, Sixth Man and Rookie of the Year).



Kia will also enhance its Top Plays platform and continue as the title partner of the monthly Performance Awards, recognizing the top player and rookie from each conference. Also, the season-long #KiaWhoYaGot sweepstakes gives fans the opportunity to predict the winner of key matchups on NBA social channels.

“The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness and an uptick in consideration of the Kia brand, and we are excited to extend our partnership and continue connecting with the league and its passionate fans,” said Saad Chehab, Vice President of Marketing Communications, Kia Motors America.  “Both Kia and the NBA have a broad appeal across a large segment of the consumer public and through this partnership we hope to keep Kia top-of-mind among the confident, independent NBA fans and drive them, literally to Kia’s showrooms.”

In addition, Kia has partnerships with 11 NBA teams: the Atlanta Hawks, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, LA Clippers, Miami Heat, New York Knicks, Orlando Magic, Philadelphia 76ers and Phoenix Suns.