Kia Country Turns 20

January 5th, 2023 by

Kia Country of Charleston celebrates its 20th anniversary this year. Located on Savannah Highway in West Ashley, Kia Country will mark the milestone with customer promotions, contests, and a spring anniversary event. Kia Country’s many accomplishments include being named Dealer Rater’s South Carolina Dealer of the Year, in seven out of the last eight years, multiple KDEP awards given to the top 20% of Kia dealerships nationwide, a legion of loyal customers, a cadre of tenured employees and impressive growth.

Since its inception, Kia Country has maintained a commitment to give back to the Charleston community. Kia Country places a high value on its role as a responsible citizen and has continually increased efforts to positively impact the community. A staunch advocate for Veterans, preventing animal cruelty, and ending hunger, Kia Country supports Warrior Surf Foundation, Charleston Animal Society, Katie’s Krops, Lowcountry Food Bank, MUSC, and the Coastal Community Foundation.  In addition, it makes annual contributions to Elks Charities, recreational youth sports programs, and safe teen driving.

“It doesn’t seem like 20 years; it seems like yesterday. In the early years, we got attention with “buy one get one at no charge” and gave a car to the customer who hung on the longest (a week). Today, the Kia brand has evolved from discount throwaway vehicles to a challenger brand that now leads the industry in many areas including design, technology, and marketing.  We are proud to be representing such a forward-looking manufacturer in the greatest city in the United States,” said General Manager, Steve Appelbaum.

Kia Country will celebrate its anniversary and community throughout the year with monthly contests and promotions, charitable initiatives, and a spring anniversary event. To kick off the celebration, Kia Country is thanking its customers and recognizing some of its neighbors in the West Ashley business community. The first 20 customers who purchase a Kia in January will receive a gift card for dinner at one of the dealership’s favorite restaurants.

Kia Country is a Lee Motor Group dealership. Since 1953, a family-owned business based in Wilson, NC has delivered automotive excellence. Lee dealerships include Lee Ford Lincoln, Lee Nissan, Lee Hyundai of Fayetteville, Lee Hyundai of Florence, Kia Country of Savannah, Lee Kia of Greenville, Lee Chrysler Dodge Jeep Ram in Wilson, and opening in 2012 Kia Country of Bluffton.

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