Kia Cracks Crossover Code
Kia has successfully cracked the code to crossover vehicles. There are dozens of crossover models. In 2014, it became the most popular type of vehicle in the U.S. offering the benefits of both sedan and an SUV. Some have fared better than others, but Kia has hit home runs with the Soul, Sportage, Sorento and the all-new Niro. The vehicles have landed on a slew of Top 10 lists, won many coveted automotive awards. Each offers both quality and value which is not an easy combination to achieve.
Since its 2010 debut, the Soul has rolled over the competition and cultivated fans around the globe. Despite its small stature, it may be most lauded vehicle on the planet which seems to the perfect subcompact for almost everyone. It has landed on top ten lists for short drivers, tall drivers, millennials, and seniors. In addition, Eduunds.com, Parent’s Magazine, and U.S. News & World Report all named it a Best Car for Families. And J.D. Power has awarded the Soul with “Highest Ranked Compact Multi-purpose Vehicle” for the past two years. With a starting MSRP of only $16,100, its appeal is undeniable. Car and Driver recently named it one of the “Best Cars for the Money” and a Top 10 Truck/SUV. The 2017 model is now available with a turbo engine, three trim levels, and a 5-Star safety rating.
The fourth generation Kia Sportage made its first appearance at the 2015 Frankfurt International Motor Show and hit showrooms in 2016. Since, its debut in 2016 the redesigned Kia Sportage has risen to the top of the compact SUV segment, earned some of the industry’s most prestigious awards including “Highest Ranked Compact SUV in Initial Quality,”, J.D. Power, “Best New Compact SUV”, Cars.com and a KBB Best Buy Award. In addition, the Sportage has earned a Top Safety Pick Plus award from IIHS and a 5-star crash safety rating from NHTSA.
Also named to Car and Driver’s, “Best Cars for the Money” list, the Sorento, mid-size SUV/Crossover has made its mark since it the current version debuted in 2015. In addition, Sorento has been heralded by Edmunds.com, Autobytel, TrueCar, Consumer Reports, Kelley Blue Book and J.D. Power. Like its siblings, Sorento also earned a 5-star Safety Rating. It’s one of a handful of midsize SUVs that comes with an optional third seat making it ideal for families.
Kia’s newest entry into the crossover segment, the Niro, made its debut in showrooms last week and was shown to the world in an award-winning commercial featuring Melissa McCarthy during the Super Bowl. Billed as “The Smarter Crossover”, Niro marries the economy of a hybrid vehicle with the versatility of an SUV. It achieves an EPA estimated 50 MPG and a near 600 mile range. A high efficiency 1.6L GDI engine and a smooth dual-clutch transmission deliver pure fun behind the wheel.
It’s too early to see if Niro will earn awards on par with Kia’s other crossovers, but early reviews have been extremely enthusiastic and first weekend sales were robust. We sold our first Niro an hour after we put it on the floor and there has been consistent interest since it arrived last Thursday. With five trim levels, and a starting MSRP of $23,890, it looks like Kia has another winner in its lineup.
If you are interested in a crossover, Kia is a good place to start looking. Safety, quality and value are perhaps the three most important factors to consider when you are purchasing a new car.