KIA Dedicated to Electric Future
Kia is dedicated to a future lineup of dedicated battery electric vehicles (BEVS). The EV6 will be the first vehicle to use Kia’s EV platform (E-GMP). Kia’s new nomenclature and design philosophy embodies Kia’s shifting focus towards electrification.
Kia revealed its first official images of the EV6. The distinctive silhouette displays sharp lines and high-tech details. “EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy,” said Karim Habib, Senior Vice President and Head of Kia Global Design Center.
Kia BEV Naming Strategy
As part of the company’s brand transition, Kia’s new BEVS will employ a simple and consistent naming strategy across global markets. All of Kia’s new dedicated BEVs will start with the prefix ‘EV’ which will make it easy for consumers to recognize Kia’s electric vehicles. This is followed by a number which corresponds to the car’s position in the line-up.
The EV6 will make its world premiere during the first quarter of 2021.