Kia Highest Mass Market Brand in J.D. Power Initial Quality Study

Source: J.D. Power and Associates

Genesis, Kia and Hyundai ranked highest in overall initial quality and for the fifth consecutive year that Kia is the highest ranked mass market brand in the J.D. Power Initial Quality Study (IQS).

Kia Motors also topped four segments, the most of any brand. The Kia models which led their segments are:

• Kia Rio—Small Car
• Kia Forte—Compact Car
• Kia Sportage—Small SUV
• Kia Sedona–Minivan

In fact, the gap between Hyundai Motor Group brands Genesis, Kia & Hyundai and other manufacturers continues to widen with 16 of 18 models ranking in the top three in their respective segments. The recognition for the Korean manufacturers is especially noteworthy as for the first time since 2014 more brands worsened over the past 12 months in the IQS Study.

Other key findings of the study include:

• • Domestic brands scored above average
  • European brands score below average
  • Infotainment problems are decreasing
  • Driver assistance technology problems are increasing

There can be no question that Kia manufactures high quality vehicles and that the brand is highly valued by consumers.

Contact us to learn more about our award-winning vehicles or to schedule a test drive.