Kia Makes History in J.D. Power Study
Kia Motors made history in the J.D. Power’s 2017 Initial Quality Study (IQS) earning the award for highest-ranking nameplate in the U.S. for the second consecutive year, as well as, five model segment awards.
- Owners reported fewer issues with Kia vehicles within the first 90 days of ownership than all other car and truck brands
- Kia posted the lowest number of problems in the last 20 years of the study
- Five Kia models topped their segments: Soul (Compact Multi-Purpose Vehicle), Forte (Compact Car), Cadenza (Large Car), Niro (Small SUV) and Sorento (Midsize SUV).
- Kia Cadenza had the lowest average number of problems among all models
“When Kia beat out the entire industry in last year’s J.D. Power Initial Quality Study many people wondered if we could maintain such a lofty position. Today, the answer is loud and clear as Kia owns the top spot for the second straight year with more 2017 segment award winners than any other nameplate,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “Our back-to-back chart-topping IQS performances reconfirm Kia’s status as today’s world-class automaker and reflect the exacting standards and craftsmanship our team members instill into every car, crossover and SUV Kia builds.”
The IQS study analyzed responses from 77,415 car buyers of 243 models.