Vehicle Data Privacy

March 5th, 2020 by

Increased technology in vehicles has raised data privacy concerns for consumers.  Data was being transmitted to manufacturers which caused alarm. In 2014, the Auto Alliance, a unified voice for the automotive industry created the Automotive Consumer Privacy Protection Principles established to protect personal information collected through in-car technologies. Automakers review the policy every two years to ensure it maintains pace with technology advancement.

UVO

Twenty automakers pledged to meet or exceed the standards in the Auto Alliance Policy and Kia Motors is among them. Kia updated its privacy policy in January of this year. The privacy policy describes how Kia collects, uses and shares information when a vehicle owner uses UVO Services (Kia’s infotainment system), as well as, features, widgets, apps, content or downloads that interact with the UVO platform.

The Federal Trade Commission (FTC) and the National Highway Transportation Safety Association (NHTSA) work together to protect consumer privacy

If you are selling your vehicle, be certain to clear all data to prevent the next owner from accessing

  • Phone contacts
  • Address book
  • Mobile apps log in information
  • Digital content (music)
  • Location data
  • Garage door codes
  • Find My Car

Drivers expect and enjoy many benefits of pairing their smartphone with their vehicle. Nonetheless, It is important to familiarize yourself with vehicle data privacy issues and protect your personal information.

We counsel our customers with 2 points to consider.  Our vehicles get more sophisticated every year, with technology to assist with a safe and convenient driving experience.  Essentially we are driving computers with wheels that are more sophisticated than our cell phones.  We shouldn’t worry about that but we should be aware that with the increased communications abilities both for us as users and for technicians requires some forethought.