Watch K5 Triple Threat LIVE
Watch “Triple Threat” LIVE, a K5 on Twitter on Tuesday, July 28 at 8 PM. Renowned stunt coordinator Darrin Prescott, will direct a one-one-of-a-kind showcase. Stunt drivers Sean Graham, Jalil Jay and Brionna Lynch will put the K5’s performance to the ultimate test. Professional driver Collete Davis and actor Jeremy Ray will co-host. This is the first of a multi-channel marketing blitz for the K5.
The K5 campaign features live events, social media, sponsorship of the 72nd Emmy® Awards Nominations Announcement as well as a selection of prime national broadcast spots
Representing one of the biggest leaps forward between generations in recent automotive history, the K5 celebrates a bold new chapter in Kia’s story. Featuring a sleek design, all-new safety and performance enhancing technology and turbocharged engines, the all-new K5 is available in Kia showrooms nationwide.
Prior to the Live event on Tuesday, K5 digital elements will be included when the Television Academy announces their nominations for the 72nd Emmy® Awards on Tuesday, July 28 at 11:30 a.m. ET/8:30 a.m. PT streaming live on Emmys.com
Additional elements of the integrated campaign include print, digital, social and broadcast components that start on July 28. National broadcast advertising will launch on September 1, and additional social media and video components will supplement the campaign and run throughout month.