Why Do We Love Our Cars? Count the Ways
Why Do We Love Our Cars? Count the Ways. It’s February, and we are focused on love at Kia Country. When we think of love, we think of cars. Of course, we make a living based on our passion for cars, but we are not alone. Granted there are those that think of a car as a mode of transportation to get from point A to point B. We are not talking about those people. We are talking about those who enjoy a deep emotional response and sensory experience from their relationship with the automobile.
Where does this love of the automobile come from and how does it manifest itself?
- Media–from Madison Avenue to Hollywood to music, cars are an unquestionable part of our national lexicon and those images and sounds are indelibly imprinted in our national psyche
- Freedom—freedom is inextricably linked with our national character and our love for cars and driving is a tangible representation—from the moment we get our driver’s license to traveling the open road—cars are symbolic of our freedom
- Journeys—Americans spent a great deal of time in their cars. It is a big country and our public transportation infrastructure makes living without impractical most. Whether commuting to school or work, visiting dispersed families, or vacationing, it is estimated that the average American spends about 300 hours a year in a car.
- Sensory Fulfillment—new car smell, the purr of an engine, the feel of fine leather, the gleam of chrome wheels or the taste of it all—our cars appeal to our most basic instincts
- Appreciation—you do not have to be a car aficionado to notice that James Bond drives really beautiful cars—there are simply legendary cars that have capture the hearts and imagination
- Status—the badge conscious consumer—need we say more?
- True love—there are the diehards, those that give their “baby” a pet name, spend inordinate amounts of money on their car, tinker, tinker, tinker…you know the type.
So, Happy Valentine’s Day to all the car lovers out there. We get you and we stand with you.