Kia Country of Charleston Title Sponsor for 2016 CAS Calendar Project

January 20, 2015


2015 Campaign to Shine Spotlight on Plight of Animals in Community

Kia Country has gone Critter Crazy

CHARLESTON, SC — You may have noticed that Kia has a thing for hamsters. And then, there was the cute little sock monkey phase. They even convinced Maroon 5 to let them use their hit song, Animals to promote the new Soul EV. Add in, the fact that most Kia Country of Charleston employees are pet owners, as well as, the majority of the local population and it will come as no surprise that the Kia Country of Charleston chose to team up with the Charleston Animal Society (CAS) for a year-long partnership.

“Giving back to the community has always been important to us; but, we really wanted a long-term association with an organization that would be meaningful to our both employees and our customers, The fact that CAS cares for 90% of the abandoned, abused and sick animals in our County, its No Kill Charleston initiative and the organization’s track record of success were key considerations,” said Kia Country General Manager, Steve Appelbaum.

Kia Country will serve as a Title Sponsor for the 2016 Firefighter Calendar to benefit Toby’s Fund, which pays for the life-saving treatment of thousands of animals in our community every year. Kia will leverage its media buy to support firefighter recruitment, auditions, and the Debut party and drive calendar sales. To stem the tide of overpopulation, Kia Country will also sponsor a Spay/Neuter/Microchip event at CAS in the spring. Events at the dealership will support the CAS Pet Food Bank and celebrate the love of pets including My Furry Valentine, a Halloween Pet Costume Contest and a Calendar Signing event in December.

“We welcome Kia Country’s support of the 2016 Calendar project. We share Kia Country’s commitment to families, including their pets, and look forward to another year as the Southeast’s first No Kill Community,” stated Joe Elmore, CEO of Charleston Animal Society. “Kia Country will shine a significant light on the importance of spaying or neutering animals, which is desperately needed throughout the year to reduce the overwhelming number of unwanted animals in our community.”

In addition, Kia Country will conduct a year-long campaign utilizing its website, blog, newsletter and social media platform to educate and inform the public about the plight of animals in our community, partnership projects and events and CAS activities. Its employees and their pets will be featured throughout the campaign.