Kia Sponsors Sports around the World
Kia sponsors sports around the world. There is no question that sports inspire passion and excitement among fans. Kia capitalizes on that by supporting events, athletes, tournaments and fans through a demonstrated commitment to sports on an international scale. Some of these sports are global favorites such as soccer; while others, embrace regional and country interests such as cricket. In addition, sports sponsorships are an important part of Kia’s digital and social media strategy and foster fan engagement through a variety of contests, awards and more during high profile sporting events. At tournaments, Kia also offers onsite fan activities.
These sponsorships allow Kia to effectively lift its brand profile and showcase its vehicle models to a diverse global audience. The information provided below illustrates the scope and breadth covered by Kia’s extensive sports marketing efforts.
Professional Sports Sponsorships
Kia has sponsorship deals in the following sports:
- Auto racing
- Extreme Sports
Official Automotive Partnerships
Kia is the Official Automotive Partner of the NBA and has a strong relationship with the both the league and as official partner of 14 of its teams. During the season, it sponsors numbers player contests and activities including: Kia NBA-Tip Off, Kia Performance Awards, Race to Kia MVP, Rookie Ladder and Top Plays Theater. The Kia Optima is the Official Vehicle of the NBA.
As the Official Automotive Partner of the LPGA, Kia is integrated into nearly every aspect of the women’s golf. The Kia Classic is an official LPGA tournament event, Kia serves as the Official Vehicle of eight domestic LPGA tournaments, has naming rights to player award and contests and maintains a partnership with Michelle Wie, pro LPGA golfer and Kia global spokeswoman.
Kia is supplies official vehicles FIFA and FIFA events and is boosting its brand recognition through various marketing activities and A-board advertisement in stadiums.
Kia Sponsored Tournaments
- Australian Open
- Kia Classic
- FIFA World Cup
Kia Country Based Sports Sponsorships
- Kia Motors America
- Kia Argentina
- Kia Portugal
- Kia Sweden
- Kia Motors UK
- Michele Wie
- Rafael Nadal
- LeBron James
- Blake Griffin
- Miguel Blanco