Window Sticker Most Reliable Source of New Car Information

August 11th, 2016 by

The “Window Sticker” on a new car is not just decoration. It has a specific purpose and origin. Some will remember the days when there was no official sticker, nor was there a price on the sticker. As recently as the 1980’s, there were vehicles on new car lots that weren’t required to have pricing and fuel mileage information displayed.

window sticker

Today, if you buy a new car it will have a window sticker, more officially known as a Monroney sticker. This sticker is required by law and must disclose specific information about the vehicle. The sticker was named after Senator Almer Stillwell Monroney, who sponsored the Automobile Information Disclosure Act of 1958 and the genesis of the window sticker.

The Monroney sticker must be attached to the side window every new car sold and can only be removed at the time of sale and delivery. Since the original law was passed, additional regulations have been passed. At this time, information required by law includes:

• The manufacturers’ suggested retail price (MSRP)
• City and highway fuel economy ratings (Environmental Protection Agency, EPA)
• Crash test ratings (National Highway Traffic Safety Administration, NHTSA)
• Standard and optional equipment and pricing
• Fuel cost estimates
• QR code to refer consumers to obtain additional information online
• Warranty information
• Destination charge
• Parts content information
• Country of origin

Car buyers have a wealth of information and resources available online, but the window sticker is the most accurate source of information and legal description of the vehicle. There are thousands of options and features available on today’s offerings. Both dealers and manufacturers  differentiate themselves and their inventory by adding options that competitors may not. The only sure way to know what is on the vehicle of your dreams is to experience it in person and look at the “Window Sticker”.